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Beijing marketing tourism through soccer
 

A representative of the Beijing Tourism Administration has told local media that BTA will use this season's Spanish Primera football matches as a marketing platform to promote the city of Beijing.

This is said to be a new measure that BTA is taking to attract overseas tourists and expand its inbound tourism market.
   
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It is reported that BTA will take advantage of the football match between Real Madrid and FC Barcelona to promote Beijing's tourism resources and travel agency products by making use of on-site media as well as local television, newspapers, and Internet service providers. In addition, it will cooperate with famous European football clubs to enhance Beijing's image in Europe as a tourist destination.

-- (China Hospitality News, Feb 03, 2009)
 
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